It has been around 15 days now since the third season of IPL begun. Bollywood superstars can be seen making rounds of cricket stadiums more than their film sets. In a clear sign of defeat, the bollywood seems to have given up to the cricket crazy nation, assuming that nobody will watch their movies during IPL and hence there has been no big movie released in the last 2 weeks.
Contrary to this submissive behavior from bollywood, the television industry has shown far grater heart and proven that they would not go down so easily. Some television channels can be seen emerging much stronger in successfully battling the IPL threat this season.
Colours, seems to be showing the way with its prime time show Balika Vadhu managing to produce top ratings with a handsome TVR of 7.7 as against 5.0 of the IPL for TAM week 11 (7-13 March). In what can be termed as a definite morale booster, the remote control seems to have been back in the hands of the women this season as the television channels seem to be taking on the IPL successfully.
Whether these ratings show that IPL as a property has reached a tipping point remains to be seen, but what needs to be appreciated is the fact that the Television industry has emerged as much stronger than the fickle bollywood folks who chose to go down without a fight.
Contrary to this submissive behavior from bollywood, the television industry has shown far grater heart and proven that they would not go down so easily. Some television channels can be seen emerging much stronger in successfully battling the IPL threat this season.
Colours, seems to be showing the way with its prime time show Balika Vadhu managing to produce top ratings with a handsome TVR of 7.7 as against 5.0 of the IPL for TAM week 11 (7-13 March). In what can be termed as a definite morale booster, the remote control seems to have been back in the hands of the women this season as the television channels seem to be taking on the IPL successfully.
Whether these ratings show that IPL as a property has reached a tipping point remains to be seen, but what needs to be appreciated is the fact that the Television industry has emerged as much stronger than the fickle bollywood folks who chose to go down without a fight.
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